Château Soutard, Classified Growth of Saint Emilion, has undergone a complete renovation and renewal since its acquisition by French Insurance company l’AG2R La Mondiale in 2006. L’AG2R were no strangers to wine, or to Saint Emilion, as they already owned and managed Château Larmande Grand Cru Classé and Château Grand Faurie La Rose Saint Emilion Grand Cru near by. In 2009 they added neighbouring Château Cadet-Piola to their collection, now fully integrated into Soutard as of the 2012 classification. Château Larmande and Grand Cru Grand Faurie La Rose maintain their independence, each being made in their own wine cellars. The total holdings add up to 60ha of which Château Soutard represents half at 30 ha.
Two Best of Bordeaux Wine Tourism awards have justly compensated the dedication of the new team in bringing Château Soutard back to the elegance, deserving of its classified status. The first, in 2012, was for the architecture – hardly surprising given the beautiful gravity fed cellars created by architect Fabien Pédelaborde. As well as being an efficient working cellar, it is a showcase for both the history of the property and the unique limestone terroir of the plateau of Saint Emilion on which the vineyard is situated.
Their latest award was for Wine Tourism Services, highlighting how they have put this newly renovated facility to excellent use, opening it up to visitors in so many ways.
In addition to the cellars, they have now transformed the 18th century Chateau at the very heart of the estate, offering a complete range of wine tourism from accommodation in the four suites of the Chateau to seminars and weddings in the cellars and intimate cooking classes. This is in addition to the 3 guest rooms they already had in Château Grande Faurie Larose.
They offer walk-in tours, no reservation needed (11 am and 4pm in French, 2pm in English), as well as private tours by reservation with a Corvin on hand to taste older vintages by the glass from the private cellars of the Château.
You can take a more relaxed and informal approach to discovering Château Soutard. Being so close to the centre of Saint Emilion, many people call in just to visit the boutique. It’s worth a visit; the chic French country theme includes an eclectic range of wine related gifts for all ages (the crossbow that fires corks is a particular favourite) including their own porcelain collection. Shoppers often stay on for a glass of wine and a plate of charcuterie or cheeses on the terrace in front of the château, or take a picnic hamper to enjoy in the parkland surrounding the château.
If, after that glass of wine, the short walk back to town is too much, they rent out bicycles to discover the vineyard and surrounding area or you can walk it off with one of the especially designed walking tours through the vines.
These tours are specifically designed for wine enthusiasts who want to learn more about the vineyard. The cellars may be impressive, and many visitors will stop there, but what happens in the vineyard is what really determines the quality of the grapes and therefore the quality of the wines. The tour explains the agriculture behind the grapes and the annual calendar that dictates the many tasks throughout the year necessary to ensure a quality crop. Visitors also learn about the grape varietals, the influence of the climate and how the vineyard manager monitors it with their own weather station and how he uses this information in his viticultural decisions. Inspired to learn more? Careful what you wish for, you can even participate in the harvest and work in the cellar if you fancy getting your hands dirty.
There is a nature trail specifically designed for children too, they love to discover the biodiversity of the site; the other flora and fauna found in the vineyard including a good bug guide – known in-house as the ”who eats whom” tour. The children’s guide includes an illustrated map with drawings to colour in, the same pictures that they can find at information points throughout the vineyard, keeping them busy while their parents visit the cellars and taste the wine.
All these services add up to over 18 000 guests across the three vineyards, from business seminars to romantic weddings and gastronomic dinners to children’s trails; anything is possible at Château Soutard.
It’s no secret that Château Soutard is focussing its quality efforts on the next classification with a clear ambition to become one of the 1er Grand Crus Classés of Saint Emilion. If they are as successful in their objective as they are at wine tourism – this is one to watch.
The original of this article was posted on the Great Wine capitals Blog.