What’s New in Bordeaux Wine Retail?

Bordeaux is enjoying its success as a city break destination with visitor numbers skyrocketing. Its reputation as a gastronomic centre is also well established as witnessed by more Michelin stars this year. The sleeping beauty that was Bordeaux no longer slumbers but is wide awake and partying, joined by Parisian visitors now only two hours away on the high speed LGV train.

Wine makers are not slow to make the most of the vibrant city scene as a showcase for their wines. Not everyone who visits Bordeaux makes it out to the vineyards – although they really should, as it is now so easy.

Affordable Bordeaux are invited to the party. Chateau Lestrille, a family vineyard in the Entre Deux Mers region, now has it’s own wine bar in the heart of old Bordeaux. The dynamic owner, Estelle Roumage, opened the chateau to tourism years ago and now she has opened the wine bar ‘Un Château en Ville’ to serve and sell her wines to the city dwellers and visitors. She produces a complete range from white and red to rose and also bag in box – there’s plenty to choose from.

chateau en vile

Un Château en Ville

There is no shortage of great wine shops in Bordeaux and with so much competition and the fact that most of them are owned by wine merchants – prices are usually pretty competitive. If you have left your wine buying until the last minute – don’t despair. Wine Merchant Briau can help. They opened the ‘Pavilion des Vins du Bordeaux’ last year in the newly renovated train station built for the arrival of the new high speed LGV train from Paris. This is the second shop of the Wine Merchant under the management of Pierre-Antoine Borie. Son of owners Chateau Grand Puy Lacoste in Pauillac, Borie knows his way around Bordeaux wine and this large modern shop offers a range from €3 to €800, and there is always white, rose and champagne on ice for that last minute purchase. They are open from 10 ’til 8pm including Sundays and bank holidays to welcome the estimated 20 million passengers a year that are expected through the new  station.

Briau 1

The Pavillons des Vins de Bordeaux at the Gare Saint Jean

As it’s all about getting closer to the consumer, three innovative wine enthusiasts have a plan to get even closer this summer. They met at a wine tasting club in 2015 and pondered how to help consumers navigate the wide range of wines that can leave the uninitiated stumped. Their solution was to create the first crowd-funded wine shop in Bordeaux, Les Trois Pinardiers, offering a tight selection of just 50 wines that changes every three months.

The small ships that transported the wine from port to port along the Garonne and Dordogne rivers inspired their name. Fitting, as transport is another of their innovations: punters can order wine from their phone with the promise of a delivery in the city in under 30 minutes, with local food specialities and fresh bread too.

This year they will be getting even closer to their customers, launching the first Bordeaux wine truck. Food trucks are nothing new to Bordeaux, but Les Trois Pinardiers have adapted a Citroen H from the 70s into a mobile wine bar. It will hit the road in June.

Wine Truck

The Trois pinardiers’ Wine Truck

It’s never been easier to enjoy great wine, in Bordeaux at affordable, even without any forward planning.

 

 

 

 

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